Interesting and Sharable content
2012 was all about focusing less on traditional marketing and more on content that makes people want to engage with it. Content marketing is about reaching out to your target audience and telling them a story that they can respond to and keep them coming back for more…
For example, Volvo’s Ballerina Stunt or Bodyform’s response to Facebook rant a viral hit. 2013 will see digital marketing spend more and more time and money on creating content that your customers will want to share with their family and friends.
Be Mobile Ready
With half of all users accessing their Facebook profiles via a mobile can you afford to ignore this audience? Check out Google Analytics to see what percentage of your web traffic is coming from mobile or a tablet. If they cannot get the information they want when they want it they can easily go to a mobile optimised competitor. Faster connection speeds will drive social media innovation and allow much richer applications to be run on mobile devices.
Get Digital
In the past few years, many businessess have questioned whether social media was the right choice for them. Now in 2013, it is clear that social media is an important part of a companies online marketing strategies. Small or large, companies cannot afford to ignore social media any longer. It is no longer a choice, but a necessity! In 2013 a deeper understanding of social advertising will be reuqired from everyone involved in digital marketing.
Appeal to the Senses
1. Pinterest – It doesn’t get much more visual than this. Even if you are not in a visual business, Pinterest allows potential fans to get to know you visually. Pin graphics and photos that show off your style, your brand, your personality. Tell your story in pictures. Then connect your Pinterest account with your other networks (Facebook and Twitter) so fans can find and follow you.
2. Podcasts – If Pinterest is candy for the eye, then a podcast is candy for the ear. Do you have information you want to share? Podcasts may be the perfect way to get your brilliance out to the world. Are you a motivational speaker? Then your voice is your business. Why limit yourself to the written word? Create podcasts. Your listeners can download and enjoy them through their computer – or even in the car or on their morning jog. A podcast can open up a whole new world of marketing for you.
3. Videos – Combine visual AND audio. 2013 is being dubbed “The Year of the Video.” Video is the fastest-growing digital content category. Research states that 90% of the online population will regularly watch online video by 2017. Jump in now! Commit to learning more about video creation, video production, and video marketing, and you will see a return on your investment.