Email Marketing Overview

Email Marketing can be a daunting task. Whether you’re overworked or overwhelmed, sometimes you just can’t do it alone. Email marketing is a specialised skill and if you don’t have the skill set in–house we’re here to help.

Email marketing works for a variety of reasons…

• It allows targeting
• It is data driven
• It drives direct sales
• It builds relationships, loyalty and trust
• It supports sales through other channels

And every email campaign you send out generates a heap of actionable data you can use to refine your approach and messages. Email promotions and offers generate immediate action: sales, downloads, inquiries, registrations, etc. Informative email newsletters and other emails send people to offline stores and events, prepare the way for catalogs, build awareness, contribute to branding, strengthen relationships, encourage trust and cement loyalty.

All in all, a pretty good way of going about your marketing business. But…

Just like a garden only bears fruit if managed properly, so it is with email marketing. We know it can work, but you have to get the basics right. The basics of building a list of people who want to hear from you, crafting a message, and ensuring the emails get through to those on that list. Once you have the basics right, there’s a whole spectrum of more sophisticated tactics you can employ to drive further success.