SEO Training

Introduction to SEO

• How Search Engines work.
• How people interact with search engines
• How organic listings differ from paid listings.
• The importance of SEO
• Optimise the wrong keywords and you will never see results
• The major changes in SEO history.
• How Duplicate Content can be detrimental to your ranking.

Keyword Research

• How to use keywords in your site navigation.
• How to use keywords in content, without offending the search engines.
• How keywords are used on YouTube, in PPC, and Online PR.
• What tools you can use for keyword research.
• How long-tail keywords effect your conversion.

On Page Optimisation

• Title Tags
• Meta Tags
• URL Structures
• Content
• Mark-up and rich snippets

Competitive Analysis

• Measure keyword opposition.
• Set realistic SEO goals.
• SEO tools
• Why you shouldn't necessarily target the highest volume keywords.
• How to develop a realistic timeline for Keyword ranking

Link-Building Strategies and Tools

• Why links are still so important.
• Strategies for requesting links from 3rd party websites.
• The ins and outs of purchasing paid links.
• Researching and understanding competitor backlinks.
• Engaging the blogging community for links.

SEO Tracking, Planning and Performance

• Free and paid tracking tools.
• How to perform a keyword cost benefit (KOB) analysis.
• How to perform a strength-weakness-opposition-threat (SWOT) analysis.
• How to integrate Google Analytics and Web Master Tools