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Training and Workshops SEO Training

SEO Training Overview

This SEO training course will teach you how to optimise your own website. From on-page optimisation, keyword management through to effective link building. You will learn how to get to the top of the search results and get the most from your website. Full or half day training available.

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SEO Training

Introduction to SEO

  • How Search Engines work.
  • How people interact with search engines
  • How organic listings differ from paid listings.
  • The importance of SEO
  • Optimise the wrong keywords and you will never see results
  • The major changes in SEO history.
  • How Duplicate Content can be detrimental to your ranking.

Keyword Research

  • How to use keywords in your site navigation.
  • How to use keywords in content, without offending the search engines.
  • How keywords are used on YouTube, in PPC, and Online PR.
  • What tools you can use for keyword research.
  • How long-tail keywords effect your conversion.

On Page Optimisation

  • Title Tags
  • Meta Tags
  • URL Structures
  • Content
  • Mark-up and rich snippets

Competitive Analysis

  • Measure keyword opposition.
  • Set realistic SEO goals.
  • SEO tools
  • Why you shouldn't necessarily target the highest volume keywords.
  • How to develop a realistic timeline for Keyword ranking

Link-Building Strategies and Tools

  • Why links are still so important.
  • Strategies for requesting links from 3rd party websites.
  • The ins and outs of purchasing paid links.
  • Researching and understanding competitor backlinks.
  • Engaging the blogging community for links.

SEO Tracking, Planning and Performance

  • Free and paid tracking tools.
  • How to perform a keyword cost benefit (KOB) analysis.
  • How to perform a strength-weakness-opposition-threat (SWOT) analysis.
  • How to integrate Google Analytics and Web Master Tools

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    You can reach us Monday to Friday 9am to 5:30pm. We are happy to answer any questions you may have.

  • Tel083 143 9956
  • Mailinfo(AT)bluecastdigital.com
  • Webhttp://bluecastdigital.com
  • AddLahinch, Co. Clare, Ireland

Training & Workshops

  • Facebook for Business
  • LinkedIn for Business
  • Twitter for Business
  • SEO Training
  • Google Adwords Training

Digital Marketing Services

  • Facebook Services
  • Email Marketing Services
  • Website Management Services

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