Google Adwords Training Overview
Are you a beginner to pay-per-click marketing? Don’t know how to use Google AdWords?
Google AdWords has become a necessary element of any eMarketing strategy. Offering a unique way to reach people who are actively searching for related information about your products and services online, and sending targeted visitors directly to your own website, when used correctly Google AdWords provides one of the most cost effective advertising methods available for businesses of any size online.
Despite the fact that Google have made AdWords easy to manage, the right start is crucial and the correct understanding of initial results essential. With a clear list of do’s and don’ts, you will learn some of the tips and tricks used by professionals before throwing away money on campaigns which will not drive traffic, let alone sales.
This intensive workshop is available as a half or full day course.
Google Adwords Training
Getting Started
- Introduction to Google Adwords
- Campaign Objectives
- Creating an Adwords Account
- Keyword Research
- Competitor Analysis
- Account Management
- Account Set up
- Budgeting
- Terminology
- Campaign Management
- Ad Groups Management
- Writing PPC ad creative
- Calls to Action
- Headlines
- Descriptions
- Display URL’s
Optimising & Performace
- AdWords Targeting and Placements
- AdWords Bidding and Budgeting
- Display Advertising on the Google Display Network
- Performance Monitoring and Conversion Tracking
- AdWords Tools
- Account Management tools
- Keyword Tool
- Targeting & Placement Tools
- Bidding & Budget Tools
- Ad creation Tools
- Monitoring & Optimization Tools
- Campaigns & Ad Groups
- Keywords
- Ad Text
- Language & Location
- Bids & Budgets
- Ad scheduling & Position
- Landing Page Optimisation
- Website Optimisation
- Optimisation Best practice
Training and Workshops
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Contact Us
- Mailinfo(AT)bluecastdigital.com
- Webhttp://bluecastdigital.com
You can reach us Monday to Friday 9am to 5:30pm. We are happy to answer any questions you may have.
Digital Marketing Services
Contact Us
- Tel083 1439956
- Mailinfo(at)bluecastdigital.com
- Webbluecastdigital.com
- AddCastleview, Knappogue, Quin, Co. Clare