Facebook Strategy

Facebook has now become an everyday part of you, your customers and your competitors personal and professional lives. To initiate or refine your use of social media as an organisation, you need to develop a social media strategy that cuts through the hype and uses the medium in an effective and resource-savvy way.

To create an effective Facebook strategy that will bring dividends for your organisation, you must build on a clearly defined business/organisational and marketing plan.  Approaching your Facebook plan, as you would any other part of organisational planning, will facilitate riskfree expansion of your Facebook presence, on a scale that fits your needs and resources.