Facebook Marketing Overview

One of the main reasons for which Facebook advertising can be beneficial for your business is that you can reach hundreds of millions of Internet users in one place. More than that, you have the tools to choose the people you want to advertise to according to many different criteria, in a way that it is almost guaranteed that only the people interested in your business will view your ad.

Facebook uses the data that people provide and makes it available to businesses for advertising purposes. And Facebook users give away a lot of information, from where they live and work, their birthday, schools attended, to interests, hobbies, favorite movies and music.