Search Engine Optimisation

Whether you’ve created a website already or are planning to create one in the near future, you know that’s only half the battle. The other half is getting your website found in the search engines in hopes of attracting those interested in the type of products or services you offer.

Over the coming weeks, we will be providing you with SEO tips to drive more traffic and sales for your small business website!

Through effective SEO tactics, you can improve your search engine rankings for important terms, gain more traffic and do more business.

Let’s start improving your SEO!

What is SEO?

Search engine optimization, aka SEO, is the term that refers to the things you can do to improve your website’s visibility in the search engines. Search engine optimization techniques focus on increasing the organic, or natural, traffic that you receive based on your ranking within the search engines.

The goal of search engine optimization is to ensure your website appeals to search engine crawlers, or bots. The search engines will take note of your site and its content, categorising it in a way that will allow it to show up in the SERPs (search engine results pages) when certain keywords are typed.

Search engine optimization is achieved through a wide variety of methods.

Many webmasters or SEO professionals will focus on proper keyword research, clarity in the setup of your website’s headers, tags, file names and descriptions, external back linking, internal cross linking, and quality content creation.

While each search engine uses its own algorithm for determining the ranking of every page that is indexed, it is possible to increase your rankings by making your site informative and visible via both on-page and off-page techniques.

Sites that are designed with ease-of-use and quality information in mind tend to do better than those built sloppily and without a solid plan.

The next SEO tips for small business will go through Search Engine Marketing and SEO terminology you need to know 🙂