Facebook Users

• Over 70% of Irelands Facebook users return DAILY
• Irish people have an average of 268 friends
• 25 to 34 year olds account for 30% of Irish Facebook users
• 50% of users access via their mobile
• There are 2,281,680 Facebook users in Ireland
• Almost 170,000 new Facebook profiles have been created since April
• Most of these have been added in August & September 2012

Facebook Content

• We like 133 million items per month
• Leave 81 million comments
• Send 77 million messages
• Upload 24 million photos
• Posted 14 million wall posts
• Posted 9 million status updates
• Checked-in 471,000 times
• Uploaded 103,000 videos

When we use Facebook

• Unsurprisingly check-ins hit a peak on Saturdays
• Dublin Airport is the number 1 check in location
• Photo and video uploads peak on a Sunday
• We’re least likely to fan a page on a Saturday, most likely on a Monday
• We send the fewest messages, and post the fewest comments, on a Saturday
• The weekends (Fri – Sun) we post our status updates

Facebook vs Google, Yahoo & Microsoft

• We spend 5.01 mins on Facebook looking at 490 pages
• 3.26 mins on Google looking at 272 pages
• 0.38 seconds on Yahoo looking at 44 pages
• 1.00 min on Microsoft sites looking at 51 pages