Bluecast Digital publishes reporting, explainers, and playbooks about marketing, growth, platform changes, and practical business tooling. Our goal is to reduce noise: clear summaries, verified facts, and actionable next steps.
Fact-checking and sources
We prioritize primary and high-quality sources whenever possible. That includes official documentation and announcements (Google, Meta, Apple, Microsoft, major ad platforms), product release notes, policy pages, and statements from verified company channels. When a topic involves data or claims about performance (CPM/CPA trends, deliverability changes, ranking factors, measurement limits), we cross-check details across multiple reputable sources and avoid presenting speculation as fact. If we reference third-party research or studies, we cite the original publisher and clearly separate reporting from interpretation.
Editorial process
Each article is reviewed for accuracy, clarity, and practical usefulness. We verify that the headline matches the content, that key claims are supported, and that recommendations are framed as options with context (not guarantees). We also check for misleading certainty, outdated advice, or tactics that could violate platform policies or harm users.
Updates and corrections
Platform rules change quickly, so we update evergreen guides when material information changes. If we publish an error, we correct it promptly and revise the article to reflect the best available information. Readers can submit corrections or questions via our Contact page, and we welcome source-backed feedback.