On Page Optimisation

Once you have done your keyword research it’s time to optimise your site. Various elements on an individual web page are established and structured so that the page can be found by the search engines for a given keyword or key phrase. Without on-page optimisation you are going to have an uphill battle trying to reach your target audience.

 
What is involved in on page optimisation? Well, on page optimisation can include the optimisation of certain tags, like the title tag. It can also include h1, h2, h3 tags, alt tags for images, bold, italicized, and underlined keywords, internal linking structure, meta data, gzip, CSS compression, etc. On page optimisation is a mixture of properly setting the tags of your website to include relevant keywords, but also, optimized for the visitor.

If you have proper on-page optimisation for your website you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors.