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Digital Marketing Services SEO Services SEO Optimisation

On Page Optimisation

Once you have done your keyword research it’s time to optimise your site. Various elements on an individual web page are established and structured so that the page can be found by the search engines for a given keyword or key phrase. Without on-page optimisation you are going to have an uphill battle trying to reach your target audience.

On-Page Optimisation is necessary to gain visibility in the Search Engine Results. Quality content is needed for once the visitor arrives, but in order for them to arrive, you need an optimised page.

 
What is involved in on page optimisation? Well, on page optimisation can include the optimisation of certain tags, like the title tag. It can also include h1, h2, h3 tags, alt tags for images, bold, italicized, and underlined keywords, internal linking structure, meta data, gzip, CSS compression, etc. On page optimisation is a mixture of properly setting the tags of your website to include relevant keywords, but also, optimized for the visitor.

If you have proper on-page optimisation for your website you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors.

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On Page Optimisation

SEO Optimisation Overview

Each webpage on your site will be carefully optimised based on your target keywords using the following techniques:

  • Homepage keywords targeting & meta data
  • Meta page titles
  • Meta page descriptions
  • Header tags
  • Alt tags
  • Linking Structure
  • Bolding, italicizing, and underlining
  • Placing keywords in the correct position on the page

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  • SEO Start Up Audit
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