Google Adwords Overview

When advertising your business you want to ensure it’s to people who are genuinely looking for your product or service.
Unlike many forms of advertising where your message is presented to a general audience, advertising your business on Google allows your ads to be shown only to people who indicate an interest in a specific area.

When a user types the service or product they are looking for in Google your ad which is targeted for the search term entered appears.
If the user clicks on your ad they should then be taken to a page that best satisfies their need and offers a relevant product or service.

 
You decide which regions or cities your ads appear and you can control exactly how much you are willing to spend. The great thing is everything is trackable and so you get a great understanding of your market.

The skill of course is in the keywords you link your ads to, how you manage those keywords, the quality of the ads themselves and the page the user is taken to. Many businesses pay far too much for little return because they don’t fully understand this principle.