Communicating with consumers is easy, but getting them to pay attention isn’t. E-mail is a great marketing tool, but you can’t simply communicate any e-mail message multiple times and expect the messages to result in sales. Make your e-mail messages […]

In marketing, you’re likely to employ several mediums and messages over a period of days, weeks, months, and years to communicate everything necessary to attract and retain enough customers. Keeping the design elements and personality of your messages similar or […]

SEO is hard work. Something to remember as you embark on this journey toward SEO is that it is not going to be easy. Just when you think you have it figured out, the search ranking algorithm will change. If […]

SEO is about manipulating search engines — to an extent. Beyond that, the manipulation becomes something more sinister and you run the risk of having your web site removed from the search engine rankings completely. It’s true. It happens. What […]

Interesting and Sharable content  2012 was all about focusing less on traditional marketing and more on content that makes people want to engage with it. Content marketing is about reaching out to your target audience and telling them a story […]