Bluecast Digital began as a small internal newsletter between a few marketers who were tired of the same problem: every week brought a “new best practice,” a platform update, or a hot AI tool — and most of the commentary around it was either hype or panic.
We were doing real work for real businesses, and the gap was obvious. A business owner doesn’t need a 30-minute thread full of opinions. They need a clear answer: what changed, why it matters, and what to do next. That’s where Bluecast Digital comes from — a practical editorial project built around clarity, evidence, and repeatable playbooks.
Our mission
We publish straightforward reporting and guides about marketing, growth, and the platforms that shape modern business. Our goal is not to chase every trend. It’s to help readers make better decisions with less noise.
When we cover an update — whether it’s a Google policy shift, a Meta ads change, an email deliverability rule, or a new AI workflow — we aim to translate it into something usable:
- what happened (and what’s confirmed vs. speculation),
- who it impacts and how,
- the checklist of actions that actually move the needle.
We write for operators, founders, and marketers who care about outcomes, not buzzwords.
What we cover
Bluecast Digital focuses on a few areas where change happens fast and mistakes get expensive: platform updates, marketing & growth strategy, local business playbooks, and practical AI workflows that save time without breaking trust.
Our team
We’re a small editorial group with mixed backgrounds in performance marketing, content, and product. We keep the workflow simple: research first, clear structure, and updates when facts change.
- Blaise Kramer — Lead Writer & Editor Blaise covers platform updates, paid growth, and pragmatic marketing systems, with a focus on what small and mid-size businesses can actually execute.
- Renee Walsh — Marketing & Growth Renee writes playbooks on offers, funnels, conversion basics, and what separates “nice-looking” marketing from marketing that produces measurable results.
- Devon Park — Platforms & Tools Devon tracks changes across major platforms and reviews tools and workflows (including AI) with a bias toward practicality and safety: what works, what’s risky, and what’s just hype.
Corrections and requests
If you spot an error or want us to cover a specific change, reach out via our Contact page. The fastest way to get our attention is to send a link and tell us what decision you’re trying to make.